יום רביעי, 8 ביולי 2009

Cultural Imperialism or Cultural Adoption?

Neo-marxists would be very enthusiastic to tell how the west tries to dominate everyone else in the world in many respects; politically, economically and culturally.
This cultural domination is called 'cultural imperialism'. This is no joke- it is tied up inseperably with politics and can actually affect high politics rather than just low politics, as people would probably think.
These neo-marxists have a good point; almost every single global icon is from the west, more specifically, from the US. Fashion, food, music and entertainment floods in from the US to the rest of the bodies, tables, MP3S and TV sets of all corners of the globe
This is especially so for youngsters- they are generally more welcoming of this foreign culture and are more than willing to embrace it and adopt it.
Everyone knows who the hegemon today is, but what people don't realize- USA is also the 'cultural hegemon'. Its arms of influence are spread all over the world and The "M" sign of Mcdonalds can be seen in a staggering number of 119 countries! I think that really says it all.
Having said all this, these neo-marxists with their solid and convincing argument are forgetting something. What about the rest of the world? Where are they? Where are their rich histories and roots, where is their pride? It's not enough to act like Saudia-Arabia and China, and merely 'block out' US influence; these nations need to counteract other influences with pride in their own culture, they need to outshine these intruding influences with so much love for their own heritage and inventions.
How come everyone is looking outward rather than inward to their own country, and backward to their roots? The US isn't 'forcing' itself on the rest of the world, the rest of the world is thirsty for this culture and that is very evident.
As long as people want to eat Mcdonalds, Mcdonalds will be there- in 119 countries in the world
That sentence really sums up everything

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